Case Studies
Men’s Ethnicwear Brand
From ₹28L/Month to ₹3.8Cr/Month in 4 Months
The brand was doing ~₹30L/month with strong demand but had been stuck at the same revenue ceiling for six months. We worked with their media buying team to rebuilt growth around a full-stack paid and organic framework focused on fixing structural and conversion bottlenecks.
We improved product discovery through SEO-driven category architecture, high-intent landing pages, and cleaner internal linking. PDPs and collections were standardised to improve clarity and conversion, while AOV was expanded through bundles, curated collections, and price anchoring. Backend inefficiencies were resolved via catalog enrichment, out-of-stock automation, dynamic in-stock landing pages, and technical SEO fixes.
Within four months, this system-led approach scaled revenue from ₹28L to ₹3.8Cr per month—driven by better organic visibility, higher conversion rates, and stronger monetisation of existing demand.
Costume Jewelry Brand
₹15L/Month within 3 Months of online store launch
This was an offline fashion brand with proven demand but no D2C infrastructure. The founders partnered with us to build and scale their online channel from scratch—quickly and capital-efficiently.
We launched the brand with a conversion-first D2C foundation, building a Shopify store optimised for mobile buying behaviour, organic discovery, and high-intent traffic. CRO was embedded from day one across PDP structure, trust signals, checkout flow, and offer clarity. Site architecture and collections were structured to support SEO, while early data was used to validate product positioning and on-site behaviour before scaling.
Once conversion and UX stability were established, the system was iterated and scaled through continuous optimisation of PDPs, collections, and checkout performance—taking the brand from ₹0 to ₹15L/month within three months while building a repeatable, sustainable D2C growth foundation.
Women’s Fashion Brand
40% Year-on-Year Increase in Total Sales
This women’s fashion brand entered the year with strong momentum but untapped scale potential across discovery, conversion, and repeat purchase. We partnered with the team to refine and optimise the D2C growth engine, focusing on strengthening organic visibility, site structure, and conversion efficiency.
We reworked category and collection architecture to better align with search demand and shopping intent, improved PDP clarity and trust signals, and optimised mobile-first UX across browsing, checkout, and post-purchase flows. Backend improvements around catalog hygiene, internal linking, and in-stock visibility ensured demand was captured efficiently rather than lost through friction.
Through continuous optimisation across SEO, CRO, and site performance, the brand closed the year at ₹20Cr in revenue, delivering a 40% year-on-year increase in sales and orders, while building a scalable, repeatable growth foundation for the next phase.
